YouTube Marketing

  • Instructor: Mark Cowley
  • Lectures: 28
  • Students: 7529
  • Duration: 10 weeks

Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers, both large and small. This course by Academy Europe is designed to make the readers understand how YouTube can be used as a marketing tool. It explains how you can create a video to promote your business and create greater awareness about the products and services you offer.

Free Certification

Academy Europe presents high-quality formal diplomas, certificates and e-certificates which are formal proof and recognition of accredited online courses. It shows all student’s abilities to learn and achieve high results and is very useful to promote personal career including with CVs, job applications and self improvements.

How can you get your certificate at Academy Europe?

  • You must click “complete” link at the end of every lesson of your course after you finish them.
  • When you finish all lessons of course, the “finish course” link is going to be active at the end of last lesson.
  • When you click the “finish course” link, you will finish your course on Academy Europe officially. Then, “certificate” page of you completed course will be automatically active.
  • You can see and download your certificate online after you click on your “certificate” link.

Samples: Horizantal Diploma – Horizantal Certificate – Vertical E-Certificate


Before proceeding with this tutorial, you should have a good understanding of the fundamental concepts of marketing and advertising.

Before you start proceeding with this course on Academy Europe, we are assuming that you have a good aptitude and can think logically. You should want to try something different.

Ideal candidates for the course would typically possess:

– Discipline and attentiveness

– Ability to conduct research

– Ability to perform tasks with speed, efficiency, and accuracy

– Analytical judgment

– Patience to interpret technical/scientific data

– A willingness to learn, roll up your sleeves and work toward your dream!

– A computer, tablet or smartphone and an internet connection

– Basic computer skills


This tutorial is primarily going to help all those readers who are into marketing and advertising through videos, specifically those who aspire to make a career in YouTube Marketing.

This course by Academy Europe aims at imparting quality education and training to students.

Academy Europe is dedicated to its students, their specific learning requirements, and their overall learning success.

This course is directed toward a student-centered, independent study, asynchronous learning approach.

After completing this course on Academy Europe, students will get self improvement  and promotion in their careers.

This course is based on at least two learning skills which are provided  to the users through audio & visuals, videos, verbal presentations and articles, all of which are asynchronized with distance education approach.

  • YouTube Marketing - Overview 0/1

  • YouTube Marketing - Creating an Account 0/1

  • YouTube Marketing - Create Creative Video 0/1

  • YouTube Marketing - Creating a Channel 0/1

  • Channel Description Box 0/1

  • Setup Channel Background 0/1

  • YouTube Marketing - Channel Branding 0/1

  • Create Video Thumbnails 0/1

  • YouTube Marketing - Create Video Playlists 0/1

  • YouTube Marketing - Video Sharing 0/1

  • YouTube Marketing - Deleting a Video 0/1

  • YouTube Marketing - Hide a Video 0/1

  • Sharing Unlisted and Private Videos 0/1

  • White Hat SEO for Videos 0/1

  • YouTube Marketing - Choosing a Video Title 0/1

  • YouTube Marketing - Add Video Annotation 0/1

  • YouTube Marketing - Promoting a Video 0/1

  • YouTube Marketing - Fan Finder 0/1

  • YouTube Marketing - Handling Comments 0/1

  • Manage Negative Comments 0/1

  • YouTube Marketing - Monetize Your Video 0/1

  • YouTube Marketing - Marketing Tricks 0/1

  • YouTube Marketing - Safety Settings 0/1

  • YouTube Marketing - Videos Admin 0/1

  • YouTube Marketing - Video Transcripts 0/1

  • YouTube Marketing - Video Call Button 0/1

  • YouTube Marketing - Partner Program 0/1

  • YouTube Marketing - Analytics 0/1

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Mark Cowley is an artificial intelligence instructor and course content presenter at Academy Europe. He is an expert in instructional design and teaching. He supplements his knowledge in E-learning and Educational Technology by using AI and TTS elements.