Conversion Rate Optimization

  • Instructor: Silvia Alegre
  • Lectures: 13
  • Students: 11358
  • Duration: 10 weeks

Conversion Rate Optimization, also commonly referred as CRO in short, is basically the exercise of increasing sales and prospective leads from any website. The added advantage is that it can be done without increasing the percentage of website visitors. By improving or by optimizing the website conversion rate, there is a scope to get more visitors for added activity on the website. CRO helps in attracting more clicks to your home page or website without extra expenditure. This is an introductory course by Academy Europe that covers the fundamentals of Conversion Rate Optimization and how to deal with its various components and sub-components.

Free Certification

Academy Europe presents high-quality formal diplomas, certificates and e-certificates which are formal proof and recognition of accredited online courses. It shows all student’s abilities to learn and achieve high results and is very useful to promote personal career including with CVs, job applications and self improvements.

How can you get your certificate at Academy Europe?

  • You must click “complete” link at the end of every lesson of your course after you finish them.
  • When you finish all lessons of course, the “finish course” link is going to be active at the end of last lesson.
  • When you click the “finish course” link, you will finish your course on Academy Europe officially. Then, “certificate” page of you completed course will be automatically active.
  • You can see and download your certificate online after you click on your “certificate” link.


This course is prepared for those professionals who aspire to learn the fundamentals as well as the refinements of CRO and implement it in practice. Conversion Rate Optimization is a system, which helps in increasing the percentage or the number of visitors on a website that further get converted into buyers/customers. In simpler terms, to make them take any desired action on that particular web page.

This course is proposed to make you comfortable in getting started with the basics of Conversion Rate Optimization and its other functions.


It is a foundational course for the beginners and they can easily understand the concepts explained here with basic knowledge of how a company or website deals with its conversion rate and how to further optimize it. However, it will help the learners, if they have some prior exposure to website handling along with some knowledge on conducting surveys and any other marketing and strategy techniques.

  • Conversion Rate Optimization - Definition 0/1

  • Conversion Rate Optimization - Basics 0/1

  • Understanding Your Customers 0/1

  • Conversion Rate Optimization - Goals Setting 0/1

  • Conversion Rate Optimization - Myths 0/1

  • Conversion Rate Optimization - Plans 0/1

  • User Experience and Funnel 0/1

  • Conversion Rate Optimization - Landing Page 0/1

  • Reducing Bounce and Exit Rates 0/1

  • Testing and Optimization 0/1

  • Measuring Results 0/1

  • Conversion Rate Optimization - Tips 0/1

  • Conversion Rate Optimization - Conclusion 0/1

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Silvia Alegre is an artificial intelligence instructor and digital trainer character. She is an expert in instructional design and teaching. She supplements her knowledge in E-learning and Educational Technology by using AI and TTS elements.