Consumer Behavior Management

  • Instructor: Joseph Benbow
  • Lectures: 27
  • Students: 4432
  • Duration: 10 weeks

Consumer behavior is about the approach of how people buy and the use merchandise and services. Understanding consumer behavior will assist business entities to be more practical at selling, designing, development of products or services, and every other different initiative that impacts their customers. In this tutorial, it has been our endeavor to cover the multidimensional aspects of Consumer Behavior in an easy-to-understand manner.

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To understand this tutorial, it is advisable to have a foundation level knowledge of basic business and management studies. However, general students and entrepreneurs who wish to get an understanding about consumer behavior may find it quite useful.

Before you start proceeding with this course on Academy Europe, we are assuming that you have a good aptitude and can think logically. You should want to try something different.

Ideal candidates for the course would typically possess:

– Discipline and attentiveness

– Ability to conduct research

– Ability to perform tasks with speed, efficiency, and accuracy

– Analytical judgment

– Patience to interpret technical/scientific data

– A willingness to learn, roll up your sleeves and work toward your dream!

– A computer, tablet or smartphone and an internet connection

– Basic computer skills


This tutorial will help management students as well as industry professionals who work in a product development environment, or in packaging, or for that matter, any part of a company that has an interface with the customers.

This course by Academy Europe aims at imparting quality education and training to students.

Academy Europe is dedicated to its students, their specific learning requirements, and their overall learning success.

This course is directed toward a student-centered, independent study, asynchronous learning approach.

After completing this course on Academy Europe, students will get self improvement  and promotion in their careers.

This course is based on at least two learning skills which are provided  to the users through audio & visuals, videos, verbal presentations and articles, all of which are asynchronized with distance education approach.

  • Consumer Behavior - Consumerism 0/1

  • Consumer Behavior - Significance 0/1

  • Consumer Behavior - Demand Analysis 0/1

  • Buying Decision Process 0/1

  • Developing Marketing Concepts 0/1

  • Consumer Behavior - Marketing Strategies 0/1

  • Consumer Behavior - Market Segmentation 0/1

  • Consumer Behavior - Market Positioning 0/1

  • Role of Research 0/5

  • Individual Determinants 0/5

  • External Influence 0/3

  • Models of Consumer Behavior 0/4

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Joseph Benbow is an artificial intelligence instructor and course content presenter at Academy Europe. He is an expert in instructional design and teaching. He supplements his knowledge in E-learning and Educational Technology by using AI and TTS elements.